Instagram

How do people use Instagram?

People use Instagram to post a picture or short video to users to stay in touch with other users and self promote.

96% of US fashion brands are on Instagram which suggests that Instagram users are fashion conscious. (Ref 3)

Over a third of Instagram users have used there mobiles to buy online (Ref 3)

Age of users

90% of Instagram users are younger than 35 (Ref 3)

Gender

68% of Instagram’s users are female (Ref 1)

Location

75% of Instagram users live outside the US (Ref 3)

Devices

Instagram users are divided equally between Android and Apple devices. (Ref 1)

Number of users

Instagram has over 500 million users (Ref 2)

References

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