Facebook

How do people use it?

People use it to tell their friends and family about what they are doing in their life but also businesses now use it to promote themselves and their products.

Age

The main age range that use Facebook is between 18-29 years old and that is a huge 87% of the user population followed by the ages 30 – 49 years old (73%). This suggests that the younger generation tend to use Facebook more than the older.

Gender

Women use Facebook more than men on a day to day basis. 66% of men use Facebook whereas 77% of women use Facebook.

Location

71% of users live in an urban environment whereas 72% of users live in a suburban environment. 69% of users live in rural areas. This shows a widespread and balanced distribution of users. The chart below also shows users around the world.

Devices

You can access Facebook via a computer or a smartphone.

No of users

The amount of monthly users has increased from 250 million users in 2008 to 1,712 million monthly users in 2016. Since 2008 there is an increase of 1712% in monthly users.

 

References

https://www.statista.com/topics/751/facebook/

https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

http://sproutsocial.com/insights/new-social-media-demographics/

 

 

Instagram

How do people use Instagram?

People use Instagram to post a picture or short video to users to stay in touch with other users and self promote.

96% of US fashion brands are on Instagram which suggests that Instagram users are fashion conscious. (Ref 3)

Over a third of Instagram users have used there mobiles to buy online (Ref 3)

Age of users

90% of Instagram users are younger than 35 (Ref 3)

Gender

68% of Instagram’s users are female (Ref 1)

Location

75% of Instagram users live outside the US (Ref 3)

Devices

Instagram users are divided equally between Android and Apple devices. (Ref 1)

Number of users

Instagram has over 500 million users (Ref 2)

References

• Reference 1 – www.ukbusinessinsider.com
• Reference 2 – www.hootsuite.com
• Reference 3 – www.brandwatch.com
• Reference 4 – www.socialmedia.com.au
• Reference 5 – www.statista.com

 

Twitter

 

How do people use it?

Twitter is used by a wide range of people and has an estimated 1.3 billion users. 33% of users use Twitter to stay in touch with people, promote themselves and share opinions on products and companies and an estimated 32% use Twitter to make recommendations about products and companies. Finally an estimated 30% use it to ask for recommendations.

Age

The most popular age group within Twitter is between 18-29 which is the age of 37% of users. There is only 10% of users that are age 65 or over.

Gender

There is an even split between male and female users however recently the amount of men using twitter has increased more than women. Men increased by 7% whereas women users only increased by 3%.

Location

In 2014 there were 25% of all users lived in an urban area and 23% of users lived in suburban areas.

Devices

The devices mainly used for Twitter is mobile phones which accounts for 86% of Twitter’s revenue and 90% of twitter videos occur on mobile devices.

Number of users .

Twitter  has 1.3 billion users to the site and about 310 million monthly active users.

This means that about 25% of people who try twitter stay active on the site.

References

https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/

http://www.adweek.com/socialtimes/twitter-user-demographics/504341