How do people use it?
People use it to tell their friends and family about what they are doing in their life but also businesses now use it to promote themselves and their products.
Age
The main age range that use Facebook is between 18-29 years old and that is a huge 87% of the user population followed by the ages 30 – 49 years old (73%). This suggests that the younger generation tend to use Facebook more than the older.
Gender
Women use Facebook more than men on a day to day basis. 66% of men use Facebook whereas 77% of women use Facebook.
Location
71% of users live in an urban environment whereas 72% of users live in a suburban environment. 69% of users live in rural areas. This shows a widespread and balanced distribution of users. The chart below also shows users around the world.
Devices
You can access Facebook via a computer or a smartphone.
No of users
The amount of monthly users has increased from 250 million users in 2008 to 1,712 million monthly users in 2016. Since 2008 there is an increase of 1712% in monthly users.
References
https://www.statista.com/topics/751/facebook/
https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
http://sproutsocial.com/insights/new-social-media-demographics/
P2 Explain the audience profiles of social media websites 